About Reframe Her

Reframe Her was made for women in their next chapter - the pivots, the restarts, the quiet questions about who we're becoming.

It's built on one idea: sometimes the loudest thought in the room isn't the truest one. It's just the one your mind has practiced the most.

Not positive thinking. More helpful thinking.

Founder of Reframe Her

A note from our founder

My own reframe

While working as a behavior specialist for years, helping children navigate change, I hit my own wall in midlife. Overwhelm, and the realization that the tools I'd spent a career teaching kids, I hadn't fully applied to myself. Learning to reframe my own thoughts didn't just get me through. It became the work I do now. Today I help women over 40 do the same: turn the stories that hold them back into the ones that move them forward.

- Dr. Terry Beamer